You can lawyer on your own terms.

In this module, we will lay a strong foundation for the structure of your law firm and how it will fit around your priorities, obligations, and desired lifestyle. You will take the dreams in your heart and put them on paper in a personalized plan for your future law firm.

It’s not uncommon to worry about a gap in income between the time you leave your 9-5 and when you grow your practice to replace that income. In this module, you will learn how to supplement and bridge a gap in your income with freelance legal writing. By the end of these lessons, you will have the tools to start making money at home right away—in the evening, on weekends, and even in your pajamas!

Not all practice areas are equal—especially when flexibility is your goal. In this module, you will learn how to choose a practice area that will fit around your lifestyle goals. You will also learn how to develop and refresh your knowledge and skills in these practice areas and understand relevant multi-jurisdictional ethical issues.

Too many lawyers lead with their credentials and expertise when marketing their legal services. While your qualifications and accomplishments are important, your branding and messaging should be about your client. In this module, you will learn how to create a brand design and messaging that speak directly to and resonate with your prospective clients.

A cornerstone of a flexible law practice that allows you to work part-time while earning a full-time salary is having the right systems and operations in place to raise efficiency and lower your expenses. In this module, we will dive into the systems, software, and procedures you need to run an at-home, virtual practice that fits around your lifestyle.

In module 6, you will roll up your sleeves to put together necessary pieces to protect yourself legally and financially. You will learn the best entity choices for your firm, how to obtain malpractice insurance, creating a monthly budget for your firm (and how much you can expect to spend—hint: it’s much less than you think!), implement bookkeeping and accounting systems in your business, and create your client engagement letter.

In Module 4, you developed the branding and messaging of your firm, so that the focus was on your client and your role in helping to solve their problem. Now, you need to establish your authority as an expert in your practice field, not just to gain exposure and visibility, but to become the go-to person in your niche or in your area. In this module, you will learn how to position yourself as an expert in your practice niche through public relations and strategic content production.

To run a law practice that allows you to work part-time and make a full-time salary requires you to master the art of marketing in an efficient and automated way. In this module, you will learn how to strategically network to grow your practice, so other people are talking about your services for you. You will also learn how to use social media strategically to market your legal service and implement essential search engine optimization measures to promote your services within your geographic area. Finally, you’ll learn how to conduct a value-packed consultation and turn leads into clients.

What’s email marketing and why does your firm need it? Moreover, how do effectively use email marketing while not soliciting? In this module, you will learn how to use email marketing to grow an audience of individuals who value your knowledge and expertise in your practice area. These are people who may become clients right away or down the line, and will think of you right away when one of their friends, colleagues, or family members need the services you offer.

Gone are the days when every law firm requires a legal secretary or receptionist sitting in the lobby of your brick and mortar office with a name plate on his or her desk. How do you work part-time while earning a full-time salary? You focus only on the tasks that only you can do, leverage the automation of software, and fill in the gaps with team members who work remotely, providing specific services that allow your business to keeping running and growing while you’re spending time with your family and enjoying life outside of work.

No need to purchase a billboard ad or take out an ad in your local newspaper that will be seen by hundreds or thousands of people who will never be your clients. By leveraging the algorithms of social media platforms and investing in advertising online, you can target people who are already looking for your services. In this module, you will learn what you need to do before you start advertising online and how to create an ad strategy that works for your firm.

The success and function of an at-home, virtual law practice is not just a dream, it is a reality. In this module, you will take all the lessons we’ve covered on planning, building, and growing your flexible practice and learn how to implement them in your daily life, so that your work life never again dominates over the people and things that are most important to you.